I’m so used to seeing beauty/skin care products with super expensive price tags, that I sometimes forget that few people would actually pay $100 for a jar of moisturizer. The most I ever paid for a skin care item was about $100 for something by Dr. Perricone. It was a total waste of money, because the product did nothing. After that I’ve become much more frugal with my purchases, although I would still pay $100, or even $500, if a product really did make my all wrinkles go away!! I used to purchase $50 moisturizers all the time, without thinking anything about the price.
I was initially alarmed when I went into Walgreens last week and saw that several moisturizers and skin creams were locked up! These are not “expensive” items, and nothing in the cage was more than $20 or so. But then I realized that almost every beauty product I now use costs less than $20, and $20 is a lot to me, as it probably is to a lot of people. So maybe it’s not crazy that Walgreens is locking up their most expensive items.
In the past several years Coach purses and Tiffany jewelry and Dior sunglasses have become so mainstream, that spending $500 on these items seems “normal” and not extravagant at all. So seeing Walgreens telling me that $20 is a lot to spend on moisturizer was sort of a reality check. What’s the most that you would spend on skin care products?